Integrity is a company that takes its vision seriously. Rocco Boulay, founder of Integrity Health Support for Women, has dedicated his life to fitness and to achieving the impossible, including winning a world championship in bench pressing—five times. Rocco is truly no lightweight when it comes to fitness and health; it is his passion. After leaving the world of competitive weightlifting, Rocco could have taken the profitable route as a “trainer to the stars”; instead, he heard another, more personal calling.

The growing epidemic of obesity, diabetes, and heart conditions among American women prompted him to ask, why are so many women ignoring their health?” The answers to these questions became the basis of the Integrity vision: a club where even the most out-of-shape woman feels safe, a club where trainers listen to their clients, a club where women are encouraged every step of the way, a club where fitness is achievable.

Rocco understands that a healthy and fit woman will inspire her friends and family to follow suit—part of his vision is, in fact, this trickle-down affect. Rocco’s mission isn’t just to build the most successful chain of health clubs in the country; first and foremost, he wants to solve the health crisis, employing the world’s greatest resource, women.