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Americans spend over 30 billion dollars annually on weight loss and this industry is still growing despite the gimmick fad diets and quick fix methods employed by marketing companies.
Along with this continued growth, several interesting trends have emerged *
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In 2005, less than 20% of health club members were over 55. Baby boomers who are now struggling with health issues represent a large, untapped market.
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Females comprise roughly 57% of health club members, indicating that women are more likely to commit to a club membership than men.
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The overall trend is toward a more holistic approach to health, where exercise is just piece of the health puzzle.
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Fitness training is no longer viewed as a luxury, but a necessary component of health and longevity.
Given these trends, Integrity is in an ideal position to become the new gold standard in health support centers.
*As reported in the 2007 Health Club Industry Review, compiled by the Active Marketing Group
